A lot of effort goes behind the scene of a playground, before and on the day of action. A sport as a subject is being stressed by most of the well acclaimed institutes all over India for the holistic development of an individual. In major metro cities of India, lots of human and wealth resources are being channelized to ensure the perfect ambiance for nurturing sport talents. Professional Sport management companies are getting anchored every now and then to ensure that sports on the final day is an event planned and organized most meticulously.


What does Sports Management comprise of?

The managerial skill set required to plan, oversee and arrange sport activities (both national and international) for various games is all about Sports Management.  This is one field of sports science that is really doing well. All India Football Federation (AIFF) and Board of Control for Cricket in India (BCCI)now take sport management quite seriously. They have appointed a full time CEO to manage sports as a multifaceted activity.

Sports Management will comprise of

  • Marketing, merchandise, sponsorship
  • Business and Finance
  • management and policies related to sport
  • Broadcasting and event staging
  • knowledge on drug abuse and laws and ethics under sports


Sports Management as a career in India

India is already showing a lot of interest in taking up sports management seriously. It has been estimated that 23 lakh of people will be imbibed in this industry by 2025 as per a report of FICCI published in 2014. There are 52 approved national sports federation across the country working to promote a particular sport. They will be in requirement of sports managers in near future. Branding and marketing industry also demands sports managers to manage portfolios of star players.

At the Moment MS Dhoni made 1.53 crores through just endorsements. Even sports brand are on the rise and people with merchandise knowledge would be soon employed here as well. The event managing companies are hunting down sports managers to organize sports events better. From IPL to IHL, every day a premier league is cropping up to meet the rising expectations of sport fans. For all such mammoth sized sports event, the career of sports management is and will come up in a big way.


How to go about pursuing career in Sports Management?

In 10+2 level you should have pursued Arts preferably as your major for pursuing a bachelor in Sports Management. There are colleges and institutes offering MBA programs for sport management, for which prerequisites are to clear the common entrance exams or the admission tests in these respective colleges.  Usually PhD degrees are not required to pursue a career in Sports management, a master’s degree is enough. However if one wishes to delve deeper, or teach sports management in institutes then one can definitely pursue the doctoral programs.

What are the institutes offering Sports Management?

Serial No Institutes offering Sports Management Courses
1 Alagappa University, Karaikudi, Tamil Nadu PGDSM (Post Graduate Diploma in Sports Management)
2 Indira Gandhi Institute of Physical Education and Sports Science, New Delhi; one-year PGDSM (Post Graduate Diploma in Sports Management)
3 IISWBM – Institute of Social Welfare and Business Management one-year full time Post Graduate Diploma in Sports Management
4 University of Technology & Management (UTM), Shillong, Meghalaya 1 year PGDM Sports Management
5 International Institute of Sports Management (IISM), Mumbai 3 year BBA in Sports Management, 1 year full-time Post Graduate Diploma in Sports Management (PGDSM), 2 year full-time MBA in Sports Management)
6 National Academy of Sports Management (NASM) 2 year MBA in Sports Management, 3 year BBA in Sports Management, 1 year Post-Graduate Diploma in Sports Management (PGDSM), 1 year Diploma in Sports Management
7 Centurion University of Technology and Management, Bhubaneswar in collaboration with Sports Education Development Australia (SEDA) 2 year MBA in Sports Management

Course fees for BBA or bachelor’s programs are minimal while the masters program can have a range ofRs 200000/- 600000/-

What are the salary figures expected in India?

The median salary drawn in India after completing masters in Sports Management is  Rs.350000/-annually, while best in industries can even touch Rs. 1000000/- annually.


 Source: Payscale 


How to make a career abroad?

Many people avail a course abroad due to lack of a good number of institutes offering courses in Sports Management. If you want you can avail for scholarships abroad with experience of playing any particular sport at a national level.  Multi billion dollar profits from the sports industry worldwide will enable job growth in this field by 2022 as estimated by U.S. Bureau of Labor Statistics. You can choose to work in major and minor leagues, universities, talent agencies and PR firms for sports with a degree abroad. Countries like U.K. Australia, U.S.A. provide good courses on sports management.

Salary figures are shown below for a career abroad as released by U.S.  Bureau of Labor of Statistics.

What are some of the colleges to study Sports Management abroad?

Some of the universities abroad where you can pursue Sports management as bachelors, masters and PhD programs are shared below.

Serial No. Names of Universities Courses offered
1 Full Sail University B.S. in sports marketing and media
2 Post University B.S. in Sports Management
3 Ashford University BA in Sports and Recreation Management
4 North Central University Med in Sports Management,

PhD in Sports management

5 European School of Economics Bachelors, Masters in Sports Management
6 Glion Institute of Higher Education B.A. in sports and event management
7 International College of Management Sydney Bachelors in Sports Management

The tuition fees of such courses for bachelors programs can go up to $75000 while specialized programs can go up to $85000.


Critical analysis of Sports Management as a career

With games like cricket and badminton and wealth pouring in from various countries, the sports events are assuming a larger than life career. So opportunities of sports management is high in India. But more colleges have to come up to meet the required demand projected in the near future. The pay is good as well, but once into a job with some major leagues of sports, it will be difficult to find time for yourself. However if you love travelling, this career will expose you to various cultures and places not only all over India but internationally as well.

Call for action

Fortunately for Sports Management, career options are good unlike other sports disciplines. So with a good planning and experience in both sports and academics, this field can be quite promising and entertaining having an ambit that is spread across many continents.


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